In December of the previous year Amazon represented its own grocery, which differs markedly from customary salespoints of food – there is no a checkout lane. For making a purchase it's necessary to install on a smartphone the application Amazon Go, thanks to which a customer himself becomes a checkout cashier. At entrance a shopper scans a barcode from the application and after the identification he goes to the sales area. Camera reads, what exactly the customer has put into the basket, and automatically sends the signal for debiting the required amount from the card. The store works in a test run mode in the Amazon office in Seattle. In 2017 the novelty from Bezos can also be evaluated by ordinary public.

Jeff Bezos's company is also famous by the innovative storages. Amazon is under the necessity to think up the new storage methods because of its extreme popularity. For example, during the pre-Christmas period of 2016 the company sold a billion products.

In the spring of the last year Amazon surprised fans by the patent application with the idea of storage construction in airships. Bezos and his colleagues consider that the idea of flying storages is not wacky, but a quite real plan. As envisioned by the authors, airships will fly in the places where demand for goods is keen, and goods will be sent to customers with a help of drones.

Amazon began shipping with a help of drones (without airships as yet) in December of 2016 in Cambridge. The first good delivered with a help of a personal digital assistant was books. According to Bezos, the drone delivered them for 13 minutes.

Apart from everything else, today Amazon is engaged in the development of wireless network. The company also made an application for the elaboration of underground delivery mechanisms. As may be supposed, orders will be moved through a continious belt or a pneumatic tube conveyer.

In November 2016 Amazon presented to the public the service of data delivery (the question is about volume in petabytes) by the AWS Snowmobile trucks. According to the data from Bezos, discs with information will get the Amazon data center by trucks faster, than by being passed through the network.

Amazon's famous invention is the virtual assistent Alexa, the communication with which is performed through speech commands. Primarily the virtual assistant works by means of the acoustic systems Amazon Echo. The pet project of Bezos and his team can read the news, switch on the music, control lighting and heating in house and many others.

At last, Amazon Prime should not go without mention – a premium account of Amazon, the price of which amounts to $99 per year. The service must catch fancy of those, who often makes orders, as free and fast delivery is available for an owner of such account. Generally, in this case the order reaches the terminal in two days.

Besides of fast and free delivery, the owners of Amazon Prime can get a card with 5% of cashback from all the orders of Amazon and 1-2% from other sites, and also the unlimited access to the streaming services Prime Video and Amazon Prime Music.